Tax Planning

Written By Alex Willis

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Alex Willis
I grew up above the clouds at 10,200 feet in Leadville, Colorado. It was here, in great the outdoors that I discovered my love for outdoor sports. After high school, I moved to Albuquerque to earn a degree in Architecture and compete on the University Cross Country and Track teams. I then won my first triathlon and quickly found myself involved with USA Triathlon’s Collegiate recruitment program in less than 2 months. These posts will document my journey in multi sport, wherever it may take me.
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